Partnerships — hunter-gatherer style

Back in the caveman days of B2B sales, the strategies were simple: inbound and outbound 🐘.

Like the hunter-gatherers of our ancestors, businesses either draw in potential customers through content (gather) or directly reach out to them (hunt).

But now, a new force has emerged, one that brings us back to our roots while propelling us into the future.

Meet Nearbound, the agricultural revolution of B2B partnerships 🌱.

Nearbound strategies are transforming the B2B landscape because they help identify overlaps in your ecosystem and potential value for customers, cultivating a field of potential leads and opportunities who already trust you and your partners, much like early farmers nurtured their crops rather than hunting giant animals.

And the beauty of Nearbound is that it taps into our ancient penchant for cooperation — it’s the firmware of how we learned to collaborate as a species when humans lived in caves and migrated to where they found resources.

Our ancestors learned that hunting was more successful when they worked together than trying to work alone.

Just as the agricultural revolution transformed human society, Nearbound is poised to revolutionize the B2B world.

So let’s gather around the communal fire in partner communities, at partner events, and in our own partner networks and ecosystems, sharing stories and insights from the frontier to win now and into the future.

Thanks for contributing to this PhD, Dan O’Leary!