🔎 Focus on the whole partnership picture
Friendly reminder: Partners don’t just evaluate your product.
They also evaluate you, your company, and the end-to-end customer experience BEFORE they introduce you to THEIR customers!
It’s like dating — when you introduce a stranger to your friends, your reputation is on the line.
Partners buy the whole package — go above and beyond to impress.
Customer and partner experience matter. ⭐️
Thanks for contributing to this section of the PhD, Franz-Josef Schrepf.
📈 Partner with your employees to take over LinkedIn
Zoë Hartsfield shared how she gets 10x the engagement on LinkedIn by partnering up with employees.
She encourages everyone at her company to post important updates to their personal LinkedIn accounts.
She’ll even write templates for her entire team and send out calendar invites to her team, telling them when to post. This strategy floods LinkedIn with company colors.
Listen to this episode of the Marketing Together Podcast to hear all her tactics:
🏅 Become a certified Partner Pro
There are just 7 days left to apply for Firneo’s Certified Partnerships Professional program.
Learn the frameworks and tactics to excel in every facet of your partnerships role.
And there’s a special offer for PhD subs: Get a free 1:1 mentor coaching session upon enrollment.
Apply here by June 23rd.
📅 Happenings
- June 16 - 23 — Apply for Firneo Certified Partnerships Professional program. Learn the frameworks and tactics to excel in every facet of your partnerships role. Special offer for PhD subs: Get a free 1:1 mentor coaching session upon enrollment.
- June 20, 12 PM ET — WTF is GTM — Join Barrett King, Senior Manager of Global GTM Strategy for Hubspot’s partner ecosystem, and Scott Pollock of Firneo as they shine a light on why we’re even going to market in the first place.
- June 23, 1 PM ET, Unf*ck My Funnel — There is no funnel too f*cked! Join Jared Fuller & Jared Robin as they team up to right go-to-market wrongs and improve the lives of revenue pros everywhere.
- June 27, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour — Europe — Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France.
- June 28, 2 PM ET — HubSpot is hosting "The Co—Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (Clickup), and Isaac Smith (ON24) generate MQLs thru/with partners—hosted by Kelly Sarabyn (Hubspot).
🤝 Reach out to a partner pro share the PhD
Share the PhD and get some PartnerHacker swag while you’re at it.
