🤬 Outbound and Inbound are suffering
We need a new GTM strategy.
We need a strategy suited for the "Who" economy, where buyers aren’t asking, "how can I solve X", but, "who can I trust to help me solve X".
But it has to be a motion that sellers and marketers and RevOp and GTM leaders can understand.
It has to work within existing workflows, using existing tools, and fitting in to existing concepts and frameworks.
It’s called Nearbound.
At the core, it’s simple. Connect with those your buyer already trusts for the 3 ’I’s:
Intel
Intros
Influence
But HOW you do this is everything.
You can’t ask sellers to spend all day meeting with people buyers trust and managing partnerships with them.
Sellers have to spend all day with buyers.
You can’t ask them to disrupt their flow and exit the CRM and Slack, where they manage their work so they can log on to new tools and learn new processes.
They have quota to hit and calls to run.
Nearbound has to be brought to them.
It has to be layered into their existing motions and baked into their existing tools.
Start by working with the people your customers already trust; that’s Nearbound at work.
💪 Strengthen your partnership foundation
KaraLynn Lewis (Partnerships Lead at Trengo) and the Howdy Partner posse discuss securing internal buy—in and building out a partnerships program.
She shares how to build structure and clarity and nurture relationships, as well as what tools she would use (if any) at the beginning stages of a partner program.
👤👤👤 Everybody wins if the customer succeeds
Jill Rowley, the Queen of Closing, joins the Friends with Benefits podcast to talk about building relationships and bringing a spark to every conversation.
Jason, Jill, and Sam chat about:
➕ Jill’s approach to networking
➕ How to "connect the dots"
➕ The new approach to Glengarry Glen Ross’s ABCs
➕ And why it’s all about what you know about who you know...
📈 Level up your events strategy
Here’s the path to killer events 👇
1) Partner Up.
🤝 The simplest way to 2x your budget, resources, and audience.
2) 🛑 STOP Product Pitching.
People want solutions to their problems. They don’t want to be pitch-slapped!
3) Make the event an experience. 🤩
Are you engaging your audience? Do you have a compelling CTA? Are there moments for them to participate?
4) Lead with value. 💸
Worry about outcomes later.
Want to dig deeper?
Check out our event with GTM Partners and Airmeet on June 29th.
Join Jill Rowley, Mark Kilens, Bryan Brown, and Jared Fuller as they unveil how to use Nearbound events to supercharge revenue.
📅 Happenings
- Today - June 23 – Apply for Firneo Certified Partnerships Professional program. Learn the frameworks and tactics to excel in every facet of your partnerships role. Special offer for PhD subs: Get a free 1:1 mentor coaching session upon enrollment.
- June 23, 1 PM ET, Unf*ck My Funnel – There is no funnel too f*cked! Join Jared Fuller & Jared Robin as they team up to right go-to-market wrongs and improve the lives of revenue pros everywhere.
- June 27, 17:00 - 21:00 CET – Partnership Leaders x Reveal: Elevation Tour - Europe – Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France.
- June 28, 2 PM ET – HubSpot is hosting "The Co-Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (Clickup), and Isaac Smith (ON24) generate MQLs thru/with partners. Hosted by Kelly Sarabyn (Hubspot).
- June 29, 1 PM ET - Nearbound: Supercharge Revenue With Partner-led Events – Why do only 30% of people who register show up for an event? It’s because you’re doing it wrong! Join our awesome panel of speakers as they unveil how to use Nearbound to take Event-Led-Growth to the next level.
🗣️ Quote of the Day
Check out the full article at Dear Stage2 on Substack.
🤝 Share a Nearbound motion, send the PhD to a partner pro
Share the PhD and get some PartnerHacker swag while you’re at it.
