😬 You can’t force a partnership

There’s no such thing as a perfect partnership.

Partnerships come in many different flavors.

But you can’t force a partnership where there isn’t one.

Especially if you’re in SaaS and working with Agency Partners.

You need a really good understanding of how they work with their clients.

Are they project-based?

Are they retainer based?

Do they want to purchase on behalf of their clients and manage everything?

Are they happy to make an introduction and let you run with it?

Are there other Agencies doing other things for this same client?

If you don’t understand how they operate and try to force a partnership, you’ll never get from 0 to 1.

Thanks for contributing to this section of the PhD, Gary Gower.

☎️ Nobody wants to pick up the phone

We do not behave and engage as sellers or buyers the way we did 5 — 10 years ago.

Now, nobody wants to pick up the phone.

I don’t even pick up the phone when friends and family call me, because the phone is a distraction.

My ringer is off 24/7.

Same with email.

Unless I know you and recognize your name, the odds of me opening and responding to your email are slim to none.

No one can deny the shift. So what do we do?

Use your network and your brand.

I believe that go—to—market is not dead, but it is dying.

It will be replaced by go—to—network methodologies, including partners selling co—selling community—led growth. — Scott Leese

Check out the full episode of PartnerUp with Scott Leese and the PartnerUp crew.

🚀 Supercharge revenue with partner-led events

The most powerful event plays are often hiding in the things that don’t hit your attribution data.

There are 28 moments in the buyer’s journey. How many are you a part of?

If not you, WHO else is a part of those moments?

We’re getting together with the masters of Nearbound sales, marketing, and events to discuss how you can stand out in the WHO economy with a Nearbound play.

Join Jared Fuller, Jill Rowley, Mark Kilens, Bryan Brown as they unveil how to use Nearbound events to supercharge revenue.

📅 Happenings

• Today - June 23 — Apply for Firneo Certified Partnerships Professional program. Learn the frameworks and tactics to excel in every facet of your partnerships role. Special offer for PhD subs: Get a free 1:1 mentor coaching session upon enrollment.
• Today, 12 PM ET — WTF is GTM — Join Barrett King, Senior Manager of Global GTM Strategy for Hubspot’s partner ecosystem, and Scott Pollock of Firneo as they shine a light on why we’re even going to market in the first place.
  
• June 23, 1 PM ET, Unf*ck My Funnel — There is no funnel too f*cked! Join Jared Fuller & Jared Robin as they team up to right go-to-market wrongs and improve the lives of revenue pros everywhere.
  
• June 27, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour — Europe — Aircall’s Office, 11 Rue Saint-Georges, 75009 Paris, France.
  
• June 28, 2 PM ET — HubSpot is hosting "The Co—Marketing Playbook" for Tech Partners! Learn how Justin Zimmerman (Partner Playbooks), Michael Cole (Everflow), Cori Kendrick (Clickup), and Isaac Smith (ON24) generate MQLs thru/with partners. Hosted by Kelly Sarabyn (Hubspot).
  
• June 29, 1 PM ET — Nearbound: Supercharge Revenue With Partner—led Events — Why do only 30% of people who register show up for an event? It’s because you’re doing it wrong! Join our awesome panel of speakers as they unveil how to use Nearbound to take Event—Led—Growth to the next level.
  

🎥 Video of the Day

This video deserves an award 🏆! Check out Ademola’s latest Nearbound vid 🎥

🤝 Know a partner trying to get from 0 ➡️ 1 ? Send ’em the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.