Crossbeam
19 min
Playbook: How Everflow’s Ecosystem-Led Referral Marketing Wins 37% More Customers in 2023
Michael Cole, SVP of Marketing at Everflow shares his learnings for building and executing an Ecosystem-Led Marketing (ELM) strategy. You'll walk away with a playbook for driving customer growth through referrals, from the ecosystem that understands your product best — your customers.
