Fore!
If you’re going to INBOUND 2023, check out Nearbound At Night.
A special VIP event for HubSpot partners.
Nearbound is the only way out of this B2B dystopian nightmare
Okay, maybe that headline is a little dark.
Seriously though, B2B markets are tough. Yeah, macroeconomic conditions are part of it, but you know another big part of it?
To quote Jill Rowley,
Buyers hate us!
The way SaaS companies are set up is not the way buyers want to discover, buy, and use products. We’re trying to cram them down our OKR-friendly funnels to map onto our board-approved models.
And they tune out. They are moving towards nodes of trust in their network.
We’ve got to listen to them!
Nearbound is a recognition of reality.
We’re adjusting our strategies to meet buyers where they are, living in market, engaging them with voices they already trust.
And it affects EVERY department.
- Success
- Product
- Marketing
- Sales
- Yes, even VCs and founders
All of these benefit from Nearbound plays and approaches.
And we’re hosting the biggest B2B event of the year: The Nearbound Summit.
It’ll be a remote experience like no other.
You are the resistance.
See you at the summit.
