Partner leader insights

Here are a couple of quotes captured by Glen Roth.

The four P’s of partner ecosystem management: product, partners, programs and people. Too often we overlook that last one. — Laura Padilla, Zoom

The last 10 years we’ve seen the explosion of CRM; next we will see the growth of ecosystem management tools.— Amit Sinha, WorkSpan

Inactive partners

“For every 100 partners that you recruit for your partner program, 80 will turn inactive” Rick Van Den Bosch explained in his post.

Why does this happen?

Because companies invest in partner recruitment over partner engagement.

Read the full post

For upping your enablement game, Jessie Shipman’s content is an amazing resource.

Partnerships love

Love is something that’s best when it’s shared. Share your partnerships love by sharing the PhD with some SaaS friends who could benefit.

Be a part of the first ever Go-To-Ecosystem Maturity Study

If you’re a B2B SaaS leader, we want to hear from you! Complete this 15 minute survey, and you will receive a FREE report on where your company places in the GTW Maturity Model by Digital Bridge Partners, plus early access to the full study.