📏 Measure what matters

Are you able to measure essential outcomes from your Partner Enablement?

Three key metrics to any learning and readiness program are:

Learner Engagement:

Time spent in a learning activity, assessment results, reflection, and post-learning surveys.

Knowledge Retention:

Can the learner retrieve the information 10 minutes, 10 hours, 10 days after they’ve learned it?

Behavioral Change:

Is the learning opportunity driving meaningful change in other business metrics?

Revenue.

Lead Gen.

Partner Engagement.

Have you defined the essential outcomes?

Is partner awareness enough?

Are partners an essential part of the sales process?

Does everyone know the rules of engagement?

We need to think about fundamentally changing how all aspects of the business are engaging with partners.

A mass email with a one-pager, followed by a one-and-done lunch and learn isn’t enough.

Thanks for contributing to this section of the PhD, Jessie Shipman.

🎤 Friend with Benefits FTW!

We’ve added another podcast to our growing PartnerHacker Podcast Network.

It’s a podcast about revenue-generating partnerships hosted by the partnership team Jason Yarborough and Sam Yarborough.

Subscribe to it on Apple podcasts or Spotify.

📈 Grow partner pipeline by 26%

Join us live, today to learn how to engage your partners that have fallen by the wayside.

Jared Fuller, Jay McBain, Jonathan Deveaux, and Isaac Morehouse will be discussing how to engage partners and increase your pipeline.

Jonathan will share how Magentrix activated his partners to increase pipeline by 26%!

See you there!

📅 Happenings

• Today, 1 PM ET — PartnerHacker x Magentrix — How We Incentivized Resellers to Grow Our Program by 26%.
• June 5, 1 PM ET
  — RevGenius x PartnerHacker. Discover the strategies, including the combination of content and community, the significance of storytelling over numbers, and the paradigm shift from the “how” to the “who” economy.
• June 7, 12 PM ET — Why is Everyone Talking About Nearbound? Join Jared Fuller and Scott Pollack as they discuss the future of Nearbound.
  
• June 15, 12 PM ET — No B.S. Guide to Co-Selling Millions with Partners (from partnership people who’ve really done it). Chris Lavoie, Rob Rebholz, and Justin Zimmerman will share the real-world sh*t that works.
• June 27, 17:00 - 21:00 CET — Partnership Leaders x Reveal: Elevation Tour — Europe — Aircall’s Office, 11 Rue Saint—Georges, 75009 Paris, France.
  

🤝 Engage a partner pro, share the PhD

Share the PhD and get some PartnerHacker swag while you’re at it.