Get to value quickly

Want to get more partners to value, faster?

Focus on early partnership momentum.

Too often, partner programs don’t prioritize the initial months enough, resulting in passive partnerships that don’t generate revenue.

What you should do: Check in on your partners, guide them proactively, show them you care. Don’t let initial excitement fizzle out!

This way, you’ll build momentum, drive results, and avoid passive partnerships.

Thanks for contributing to the PhD, Rob Rebholz!

Partnerships IRL!

Last week, I was getting my bathroom remodeled.

The contractor doing the work, also noticed our carpet downstairs was looking a little threadbare, and recommended a flooring expert.

He probably doesn’t get a commission, but they probably refer business back and forth; everyone gets paid, and everyone is happy!

Partnerships don’t need to be difficult! 🤔

Identify a need your customer has that you can’t solve. Establish a partnership, and send leads back and forth!

Simple right? 💡

Leave a comment for Ben Wright about a partnership IRL here.

Integrations FTW

Reveal is now a certified app in the HubSpot App Marketplace! 🎉!

With the Reveal + HubSpot app you can:

👩‍💻 Bring data about partner overlap right into your CRM and workflows

🤝 Empower your revenue teams to connect directly with your partners

📈 Layer a Nearbound motion on both your inbound and outbound

Check out the integration here.

Happenings

• HubSpot x Reveal - How to be Successful in a Large Ecosystem - April 25, 2023, from 2pm - 2:45pm EST - Learn how HubSpot’s app partners have driven more revenue and increased retention by investing in the HubSpot ecosystem. Register here.

• Partner Playbooks - April 27th, 11 AM CT – The Event Led Playbook for Partner Managers & Marketers! Mark Kilens (CMO of Airmeet) is meeting up with Justin Zimmerman (Partner Playbooks) to share how managers and marketers can drive leads, sales, and new partners with events and webinars! Register here.

Video of the Day

Holden Miller explains Nearbound in a way that even his dog Huckleberry can understand. Click here to watch the video.

Help a partner understand the power of Nearbound

Share the PhD with a partner pro. Help ’em get their Nearbound game on, and get some PartnerHacker swag while you’re at it.