Bobby has been in countless board meetings and talked to more than 50 CROs and one thing has become clear: Nearbound selling is tablestakes to keep your company above water.
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EXCLUSIVE

Session one. The Challenge for CROs Thinking Nearbound by Mark Roberge and Jill Rowley
Mark Roberge
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26 min
EXCLUSIVE

Session three. When the Buzzword Meets the Road: Does Co-Selling Have to be So Hard? by Sam Yarborough, Stephanie Pennell, Xiaofei Zhang, and Rasheité Calhoun
Multiple Contributors
|
28 min
EXCLUSIVE

Session four. Operational Rigor in the Nearbound Era by Cindy Zu and Graham Younger
Multiple Contributors
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25 min